Tuesday, September 13, 2011

Michigan State Nike Pro Combat Uniforms Not Catastrophically Bad, At Least

For months I’ve been dreading this day: the reveal of the Nike Pro Combat Michigan State football uniforms.

As much as I advocate for advanced statistics, deep analysis, film review, and all-around smarter football, when it comes to football uniforms and iconography I am a corn-fed Big Ten three-yards-and-a-cloud-of-dust traditionalist.

Look, I appreciate what Nike is doing with fit, fabric, safety, cooling, and all that stuff. I understand that textile technology has improved since the fifties, and just because we used to be limited to solid colors and stripes doesn’t mean we must be stuck with them for ever and ever.

However, just because wicked awesome new dyeing and embroidery technology allows us to move into patterns, gradients and simulated textures doesn’t mean we should start with a Duck mascot, colors of green and orange, and end with this:

nike-pro-combat-2011-oregon-02

I mean, yeah, that looks “cool.” Silver carbon-fiber-look numbers and faux feathers against a white uniform, and neon trim looks awesome in a dramatically-lit still life. But like, what team is this? What colors are these? Can you read these numbers on the TV? From the stands? If you didn’t know to assume it’s Oregon whenever you see an eye-bleeding monstrosity, how would you know it’s the Ducks?

If this seems pedantic, it’s not. College sports are supposed to be about the name on the front of the jersey; the mascot and colors are the whole stinking point. Half the players who cycle in and out of these uniforms are only known to fans for a season or two before they’re gone, yet go to any tailgate lot at any major program and you’ll meet people who’ve been in the same place for decades. It’s supposed be about homecoming and the Alma Mater and  being true to your school; if you abandon all that for a bunch of silver and matte black it doesn’t matter how “awesome” it looks, it’s wrong.

My fear for the Michigan State uniforms was, well, we’d get the worst of this new technology and not the best. The current uniforms are a nice mix of easily-identifiable “Michigan Stateness,” some subtle nods to ancient Sparta (or, if we’re being honest, the movie 300), and some questionable number/wordmark choices I’m willing to overlook.

Look, Oregon’s uniforms were frequently hideous well before Phil Knight commissioned concepts from the 2Fast, 2Furious art direction team. But Michigan State? It’s been green, white, end of story for decades, and stories of our National and Big Ten championships are woven into the fabric of college football.

So what did the Nike design team come up with. Well, this:

Michigan State football's new Nike Pro Combat uniforms

From a design standpoint, I like it. The gold helmet and gold number really pop, and look incredible set against the current dark green. However, I continue to have problems with the predominance of dark gray and “light black” next to such dark green. The black “SPARTANS” wordmark on the front and will completely disappear from any distance, and it’s tough to make out the black trim on the numbers. I hope the wordmark on the back of the jersey is representative of the players’ names, not replicating the brain-dead plastering of “GEORGIA” on the back of every  Bulldogs’ shirt.

From a distance, the muddling of the details will be a blessing. It will look simple and sharp. The green shirt and black pants may blend in a disconcerting way, but if you lean way back from your monitor and squint your eyes a bit, you should have an appreciation for how this’ll look on TV. Dark. Bold. Simple. Strong.

Just not like Michigan State.

The players wearing Michigan State’s uniforms “fight for the only colors, green and white.” There isn’t as much green here as there is gray, black, and gold—and white is completely absent save for a teeeeensy little wordmark in the tramp stamp area.

Look, I know this is “awesome” and stuff. I know high school boys who play football great will be impressed. I know it’ll generate revenue for the school, and for Nike. I know time marches on, and things are different these days, and I need to start telling kids to get off my lawn.

But this ain’t MSU. As some said on Twitter, it’s more Notre Dame, or maybe Baylor. If Michigan State can’t attract recruits or sell merch by wearing green and white and winning Big Ten Championships, then why the hell do we care? Why can I sing the fight song and MSU Shadows by heart? Why did I go Michigan State just like my mother and grandfather, and sit in the stands and cheer just like they did?

It’s not the jerseys or the players or coaches or the administration or, God forbid, the conference TV network we hand down from generation to generation. It’s the school. It’s the tradition. It’s the name on the front of the jersey, and, yes, the colors.

6 comments:

  1. What of the Lions though for a few years? Nothing says Lions like the black with bits of honolulu blue? People were more than happy to buy those jerseys because it was something different.

    I could see how people could like these, take away that they are Michigan State jerseys and I think they look sharp. Plus, I don't want to be one of those dudes with dusty old balls about a football uniform, I'd rather save that for kids on my lawn and collecting my social security check while complaining about taxes.

    Honestly, I couldn't care less what the jersey looks like as long as we tax that U of M ass on October 15th. I'd prefer that's how we brand our program, by beating our rivals.

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  2. I -love- this design. But as you said, it's just not MSU. MSU is one of the few schools, or sports teams in general, for whom I consider the color white to be a crucial design element. The gold is just outta nowhere here and the lack of white on an MSU jersey is basically criminal.

    And, as a Notre Dame fan, hands off our gold helmets.

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  3. let me start off by saying that I've never been a michigan state fan and the only vague connection I have to them is that I'm a detroit lions fan and they play the same sport in the same state. Anyway, I think this qualifies me as an impartial 3rd party.

    I think the uniforms look pretty cool. Do you really need to be able to tell by the jersey who the team is? You tune in to ESPN and it says the teams at the top of the screen. Colors change over time. Look up old uniforms for the giants or packers or whoever and you'll see that no one keeps their colors forever.

    The motivation these days is all about marketing. They want to sell jerseys and recruit players so that they have the money and talent to compete and win. A few years ago, the oregon ducks were just another boring state school in a lot of people's eyes, not really standing out for much of anything. Nike changed the landscape. If your uniforms stand out and look cool, people will want to buy them, recruits will want to wear them, tv networks will want to show them off, people will talk about them, and your school is better off on a lot of fronts.

    Let's face it. If your colors are green and white, there's not a whole lot you can do with that because it pretty much means that your only color is green. Be happy they didn't change that to neon orange.

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  4. @Josh

    I had a hearty laugh over the "hands off our gold helmets". How much do these jerseys look like the green ones you played us in a few years ago? I think a lot.

    @telemakhos

    At least they aren't as bad as Maryland's unis. Although I'm not sure anything could be.

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  5. I love their new design, I definitely think that it's more suitable for their players.
    the afl store

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